Blog - Essential Media

Local search is very competitive and challenging especially if you have no physical premises. It seems like Google simply doesn’t want to show companies that aren’t physically located in the searched area. So, how can a business appear on the first pages of the search? Is it even possible? Go for organic Sometimes the path […]

Conversions are where the money comes from. Even if you have the most advanced lead generating campaign, without converting the leads into deals it’s all for naught. But conversions aren’t easy. Customers now have many choices and can either click on something and buy your product or close your website and never come back. So […]

For many entrepreneurs, the desire to save money on paid marketing can be quite tempting. So what if we tell you that you can execute a paid marketing plan inexpensively and get results? Even better, these results will translate into real revenue gains. Create unique landing pages for loyal customers If you have a customer […]